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Aaron was born and raised in Walcott, Iowa, a town of about 2000 people. Whether it was via his watching his blue-collar parents or his own experiences working on farms, he learned about hard work at an early age. As a middle child and the only boy, he also relied on his creativity and imagination for entertainment.
After becoming the first in his family to earn a degree (in Marketing/Advertising) he went on to consult small businesses while joining his first (failed) startup. This is where his love of marketing and creative met technology and created his newest passion; product development.
From small town Iowa to big business he’s gone on to build teams, products and businesses while working with some of the world’s top brands: Toyota, GM, FCA, Google, Facebook to name a few.
Whether it’s office Easter egg hunts, surprise anonymous post-it note art or organizing company ski trips (without knowing how to ski) Aaron is no stranger to having fun and contributing to a contagious culture.
Aaron now heads up product, marketing and business strategy for Lincoln Labs.
Farrukh Umarov has traveled a long and storied journey to becoming a founder at Lincoln Labs. He was an offshore developer that answered an online ad for programming services. This started over a decade ago and his family’s life changed forever. He quickly became a leader and over the years built an offshore development powerhouse of developers that delivered unprecedented value to the corporations they served.
Beyond the business metrics that demonstrated his business success most importantly Farrukh was a tireless advocate for his team members abroad. You see, building a culture of excellence and connecting people who are 10,000 miles a part is a bit of an art form. From hosting company retreats, sponsoring holiday celebrations and company swag shipments to organizing temp work visas and ultimately even green cards, Farrukh has always had his developers best interests in mind and in return his developers have worked exceptionally hard for their US based comrades.
Currently he drives technical strategy and engineering development for Lincoln Labs. He is responsible for defining the engineering consultancy vision, and overseeing our development resources and strategy for our clients.
Eric is the eternally optimistic serial entrepreneur of our team. He enjoys at its core a good life or business challenge and the camaraderie that comes taking them on with friends and teammates.
Whether it’s saying yes to running his first half marathon the night before the race or traveling from Wisconsin to Costa Rica 3 times by land or taking people night skiing who had never skied before.
University of San Diego Alum with degrees in French and Finance he was fortunate and found himself in the right place and right time. California. Dot com Boom Circa 1999. An entry level tech support role at Sitematic, a WYSIWYG website builder platform and the rest was history. The Tech Space had called him. We’ll skip the 10 years of cold calling and struggling to convince people they actually could benefit from building a digital presence:P
Wanderlusting, Shoploulou, Neleven all meandered him down a path that ultimately led founding DealerFire, an Automotive Tech Platform. A seven-year hard run ensued where he would meet his former accomplices and present Partners Aaron & Farrukh. Exited the business in 2015.
Got married to his longtime partner Kristen that Spring and have since had two lovely kids Samuel and Lucy.
Finally, through the years he has been growing a portfolio of adaptive reuse commercial and residential properties found at BlackTeak and Rise & Grind as well as supporting/evangelizing his wife Kristen Hoopman’s new ventures The Elsewhere Collection + The Gibson Social Club.
Together they enjoy the process of creating something new.