Skip to content

Lincoln Labs portfolio company Swish acquired by Golf GeniusRead the announcement (opens in a new tab)

Lincoln Labs

Lincoln Labs

A global venture studio

The future is here, unlocked by AI

Powering businesses worldwide
AirAsia
Spotify
LinkedIn
Atlassian
McKinsey & Company
Motorola
Rockwell Automation
NAPA Auto Parts
Tripadvisor
Odoo
AirAsia
Spotify
LinkedIn
Atlassian
McKinsey & Company
Motorola
Rockwell Automation
NAPA Auto Parts
Tripadvisor
Odoo
McKinsey & Company
Motorola
Rockwell Automation
NAPA Auto Parts
Tripadvisor
Odoo
L'Oréal Paris
Podium
Shopee
Mercado Pago
AirAsia
Spotify
LinkedIn
Atlassian
McKinsey & Company
Motorola
Rockwell Automation
NAPA Auto Parts
Tripadvisor
Odoo
L'Oréal Paris
Podium
Shopee
Mercado Pago
AirAsia
Spotify
LinkedIn
Atlassian
Lincoln Labs' portfolio powers productivity for hundreds of thousands of businesses worldwide
Where we sit

We build the companies and projects AI makes possible.

Between founders and businesses. We build with both.

With founders

New companies

You bring the idea. We co-found it.

Swish, acquired by Golf GeniusTrussCivilleTwistly.aiCaboodle
For founders
With businesses

New projects

You bring the problem, we bring the team & build the solution.

Fractional head of AITeam AI trainingLegacy rebuildNew builds
See the paths
Who we are

A global venture studio.

We create companies, invest in founders and help businesses run on AI. Five sectors, one AI-enabled team.

We also build for startups and industry leaders like Podium and Gallagher.

The Lincoln Labs team Our home base · Oshkosh, Wisconsin
Rooted in Oshkosh, WisconsinWhere our companies get built. Engineers in five countries.
Our thesis

Building companies and projects for the AI era.

AI changed what a small team can build. We work both sides.

  1. TransformExisting businesses and teams, running on AI.
  2. UnlockOpportunities that didn't exist before AI.
  3. BuildCompanies built to win in an AI world.
where-we-lookScanning

The opportunities AI just opened up

  1. Software businesses overpay for. A small AI-enabled team rebuilds it for a fraction of the cost.

  2. Narrow products where data, regulation or deep workflows keep competitors out.

  3. Companies whose demand grows as AI spreads, positioned to ride the boom.

  4. Slow, people-heavy processes that software can finally run end to end.

AI arbitrage
Portfolio

Our portfolio.

Five sectors. Built and backed in-house.

View the full portfolio
1M+users
10,000+candidates on the Truss platform
12companies
5sectors
CivilleDigital marketing, SEO, GEO and conversion optimization.Legal TechTrussAI-powered global HR platform.HR TechTwistly.aiPortfolio of AI-enhanced add-ons for Microsoft Office.Productivity & AICaboodleThe ultimate brand kit for natural product sales teams.Vertical SaaSSwishThe #1 pickleball app in the world.Acquired by Golf Genius, 2026Vertical SaaS
Highlights from the labs

Wins and milestones.

New markets, new products and new partnerships.

M&ANov 2026SwishLincoln Labs portfolio company Swish acquired by Golf GeniusTennis, pickleball and padel software for 750+ customers. Golf Genius's first move beyond golf.The Golf WireRead the announcementHR TechJuly 2026TrussTruss establishes a legal entity in Kyrgyzstan to expand global hiringTecHR SeriesRead the announcementM&AJune 2026Lincoln LabsLincoln Labs acquires Caboodle, a CPG trade and AI platformAP NewsRead the announcementHR TechMarch 2026TrussTruss opens an entity in Armenia to expand global hiringEIN PresswireRead the announcementVertical SaaSFeb 2026SwishSwish partners with Hudle for India's largest racquet eventsLinkedInRead the announcementProductivity & AINov 2025Brash AppsGPT for Google Forms reaches 1 million usersGoogle WorkspaceRead the announcementVertical SaaSOct 2025SwishThe Swish app powers the World Pickleball ChampionshipsLinkedInRead the announcementHR TechSept 2025TrussTruss surpasses 10,000 candidates on the platformLinkedInRead the announcementLegal TechAug 2025CivilleCiville launches its first Australian law firm websiteCivilleRead the announcement
Leadership

Builders, investors and operators.

Meet the team
Eric HoopmanEric HoopmanCo-Founder & CEOSerial entrepreneur and first-stage investor.
Farrukh UmarovFarrukh UmarovCo-Founder & CTO20+ years leading global engineering teams.
Eric GirouxEric GirouxCOOLeads strategy, product and growth. Ex private equity.
Danil ShingarevDanil ShingarevChief ArchitectArchitecture for our products and client builds.
Wes LungwitzWes LungwitzManaging PartnerCo-founder of Civille. Speaks on legal marketing and AI search.
Julia CollinsJulia CollinsManaging PartnerCo-founder of Truss. Data engineer and PM at WorkMarket through its ADP acquisition.
Eric Hoopman welcoming the group
Our engineers building live in the main hall
The group in the main hall
Eric Giroux at the table
Presenting to the room
Dinner from the chefs
Small-group discussion
Working through a guest problem

Highlights from our November 2026 retreat, where six CEOs joined our team to see how we are implementing AI today.

AI Retreats

Get out of the office. Come back building.

  • Bring a real problem.We build on it with you, live.
  • A small room, not a conference.Owners, executives and our team.
  • Leave ready for Monday.Skills, prompts and a plan to use right away.
Explore AI retreats
Paths

Five ways to build with us.

Pick the path that fits. Add the next when you're ready.

For foundersVenture buildingFor product teamsSoftware developmentFor businessesAI transformation
Path 1

Venture building

Bring the idea. We co-found it: product, engineering, go-to-market and capital.

Explore Path 2

Build something new

New products and tools that turn a slow, manual step into a fast one.

Explore Path 3AI transformation

Fractional head of AI

A senior AI operator on your team, part time. Sets the roadmap, gets your people using it.

Explore Path 4AI transformation

Team AI training

Two days on site with our AI experts. Everyone leaves working faster.

Explore Path 5AI transformation

Rebuild legacy systems

Small AI-enabled teams rebuilding the software you overpay for.

Explore
Case studies

Explore our work with past clients.

What the client had, what we built, what changed.

View all case studies
Speed to executionOne unfillable role, one blocked product line

A team instead of a hire. We built the platform, then handed over the engineers.

Read the case study →
65%reduction in development costs
6 monthsof development time saved
70%improvement in onboarding efficiency
Free resources

Take what we use. Free.

The Claude skills and prompts our team runs on. Free.

Browse all resources →
Claude skillsSeven Claude skills, from meeting follow-ups to a live dashboard. Running a business with ClaudeThe slides from Eric Giroux's talk on running a company with Claude. The tools we useThe apps behind how our team works with AI every day.
Follow along

Connect on social media.

Build notes, company news and what we are learning as we go.

LinkedInInstagramFacebook
lincolnlabsincInstagram · Oct 15New here? This is Lincoln Labs.View on Instagram Lincoln LabsLinkedIn · Oct 23What vetting 10,000+ candidates taught us about hiringView on LinkedIn lincolnlabsincInstagram · Oct 16You bring the idea and the drive. We bring the team that builds it.View on Instagram Lincoln LabsLinkedIn · Oct 22The 3 things we look for in every hire.View on LinkedIn lincolnlabsincInstagram · Oct 18Put our proven team on your tech project.View on Instagram Lincoln LabsLinkedIn · Oct 16Startups built with one of these partners reach Series A in less than half the time.View on LinkedIn Lincoln LabsLinkedIn · Oct 15What does a venture studio actually do for a founder?View on LinkedIn
Start a conversation

Find where AI pays off in your business.

Tell us about your business. We set up a 30 minute call with a partner.

Start a conversation